Acronis provides cyber protection solutions that integrate backup, disaster recovery, and cybersecurity capabilities into a unified platform. The company serves managed service providers (MSPs), IT service providers, resellers, and enterprise customers with tools designed to protect data, applications, and systems across physical, virtual, cloud, and mobile environments.

The company's portfolio includes backup and recovery solutions, endpoint protection, extended detection and response (XDR), managed detection and response (MDR), and other security technologies aligned with the NIST cybersecurity framework. Acronis delivers these capabilities through a single management console that enables service providers to monitor and manage multiple client environments.

Acronis operates with an MSP-first business model, focusing on channel partners and service providers who deliver cyber protection services to end customers. The company provides partner programs, training, rebates, and distributor relationships designed to support service provider profitability and growth. Their solutions are deployed globally across multiple regions including the Americas, Asia-Pacific, Europe, Middle East, and Africa.

The company has been recognized in industry analyst reports for its approach to cybersecurity in the MSP channel, including being named a Champion in the Canalys Cybersecurity Leadership Matrix. Acronis emphasizes ease of doing business for partners and offers a comprehensive technology stack that enables service providers to deliver protection services across the full spectrum of cyber threats.