Aura provides comprehensive digital security and identity protection services for individuals and families. The company offers identity theft protection with three-bureau credit monitoring, dark web monitoring, Social Security number alerts, and white-glove fraud resolution services. Their platform includes identity theft insurance coverage, password management, VPN services, antivirus protection, and email alias generation to protect user privacy.

The company has expanded into family online safety and parental controls through its acquisition of Circle Media Labs. Aura's parental control features include AI-powered voice and text monitoring within video games, app tracking, and tools designed to help parents manage their children's digital habits and wellbeing. The platform provides insights into children's online activities, screen time management, and automated child sex offender geo-alerts.

Aura utilizes artificial intelligence, which they call "Aura Intelligence," to deliver predictive and personalized security experiences. The company claims to detect fraud 650 times faster than competitors through their AI-powered, data-driven approach. Their services are designed to address security and wellbeing risks across different life stages, from children to aging parents.

The company was founded in 2017 as iSubscribed and rebranded as Aura in 2019 after acquiring Identity Guard and other security companies. Aura has partnerships with MetLife as their exclusive U.S. employer distributor and collaborates with various organizations through their Digital Parenthood initiative. The company serves over 1 million customers and offers both consumer and business solutions.