OutThink provides a Human Risk Management (HRM) platform focused on addressing cybersecurity risks stemming from human behavior. The company applies behavioral economics, psychology, and persuasion theory to security awareness and training programs. Their approach emphasizes designing security systems that align with how people actually behave rather than relying solely on traditional compliance-based training.

The platform addresses various human-related security challenges including password management, user access reviews, device update compliance, disaster recovery participation, and phishing susceptibility. OutThink uses behavioral nudges, gamification, and data-driven insights to encourage secure behaviors across organizations. Their methodology draws from social engineering principles and consumer psychology to create interventions that make secure actions easier and more rewarding than insecure ones.

The company positions itself as an alternative to traditional security awareness training platforms, offering what they describe as AI-native cybersecurity human risk management. Their solutions target organizations seeking to move beyond viewing employees as the weakest link and instead transform them into active participants in security defense. OutThink's platform includes simulated attack testing (SAT) campaigns, security culture assessment tools, and security champions programs designed to build risk-aware organizational cultures.