Tracer (formerly Appdetex) is a next-generation brand protection solution. It constantly finds, analyzes, and stops brand abuse across Web2 and Web3 digital channels.

Tracer’s Human-in-the-Loop AI brand protection technology dramatically shortens the time from detection to enforcement by intelligently automating the review process and automatically offering an enforcement recommendation.

Tracer’s Human-in-the-Loop AI brand protection platform combines our powerful TracerAI Engine with our world-class data analyst to detect violations quickly. This hybrid capability is achieved by combining AI Engines that automate the detection workflow through the use of rules and infringement detectors, as well as risk clustering processes.