Upwind was founded in 2022 by Amiram Shachar and the founding team behind Spot.io, which sold to NetApp for $450 million in 2020 (co-founders: Liran Polak, Lavi Ferdman, Tal Zuri). The company has raised $180 million across three rounds: $28M seed (September 2022), $50M (August 2023), and $100M Series A (December 2024) led by Craft Ventures, with participation from TCV, Alta Park Capital, Greylock, Cyberstarts, Leaders Fund, Cerca Partners, and Sheva (founded by NBA player Omri Casspi). Upwind reached a $900 million valuation in December 2024 (tripling in 15 months) and is in advanced talks for a $1 billion acquisition by Datadog (July 2025). The company employs approximately 150 people across offices in San Francisco, Tel Aviv, UK, and Iceland, with plans to double to 300 employees by end of 2025.

Upwind delivers a runtime-powered CNAPP that uses eBPF sensors to provide deep visibility into cloud workloads at the process, network, and system call level. Unlike traditional CNAPPs that rely on static configuration scanning, Upwind's inside-out security approach analyzes real traffic, API calls, and runtime behavior to detect threats as they happen and prioritize risks based on actual exploitability rather than theoretical vulnerabilities. Customers report 95% alert noise reduction and 7x faster time to remediation through Upwind's contextualized threat detection. In December 2024, Upwind launched its integrated AI Security Suite, introducing AI Detection & Response (AI-DR), AI Security Posture Management (AI-SPM), AI Bill of Materials (AI-BOM), and GenAI Security capabilities that leverage the same runtime intelligence powering its core CNAPP platform. The platform consolidates CSPM, CWPP, CDR, CIEM, DSPM, vulnerability management, container security, identity security, and API security into a unified solution.

Upwind serves over 700 customers including Fortune 500 companies and notable clients such as Wix, Bill.com, Ping Identity, Booking.com, Yotpo, and Abnormal AI. The company achieved FedRAMP Moderate Equivalency designation through a strategic partnership with Coalfire to enable federal agency adoption. In April 2025, Upwind completed its first acquisition of Nyx Security, an embedded cybersecurity startup, further expanding its platform capabilities. Gartner recognizes Upwind as a representative CNAPP vendor, and the company has been featured in industry reports highlighting the convergence of cloud security and observability. With 80% of business in North America and growing European presence, Upwind is positioning itself as a next-generation alternative to legacy cloud security tools and acquisition-heavy platforms.